Amsterdam Dance Event

All products in one single shop

Ade Header
  • 221 unique events from 74 different promoters in 1 ADE shop
  • A one-stop-shop creating a full ADE experience, including hotels and merchandise
  • Everything in a unique design with a single ADE account

Amsterdam Dance Event is perhaps the biggest Dance brand in the world. With a festival and conference program, it attracts 375,000 visitors a year. That calls for a world class digital strategy; a (marketing) platform on which the visitor can search and book everything with regard to their event visit. Paylogic has fully committed to a long-term partnership with ADE to make all of this happen. 

Festival Tickets
Hotels Overview
Merchandise Overview 2
Shopping Cart Tickets Hotel
“With the new ADE e-commerce hub developed and designed in collaboration with Paylogic, we have taken a clear commercial step that is important for facilitating our annual goals.”
– Jan Willem van de Ven, head of ADE festival program

As a technology partner, Paylogic has fully integrated its entire technology  within the ADE platform. The technology makes it possible to fulfill all wishes of the visitor within one environment. In that environment, ADE visitors can purchase tickets for events from almost all parties that throw an event in light of ADE. And in addition, they can book hotels, buy merchandise, and much more. Our technology connects all data and payments, and ensures that the event holders get a share from hotel room bookings. It links loyalty platforms and, above all, reinforces ADE's international brand experience. This way ADE really is in the position to be that international online hub, and facilitate long-term interactions.